In the tech startup world, there’s something called MVP: Minimum Viable Product. It represents the idea that, instead of trying to create a perfect new product, just get something out there and see if people actually like it.

Fake Grimlock―an anonymous “giant robot dinosaur” who shares startup advice on Twitter (@FAKEGRIMLOCK)―has another definition. To him, MVP means Minimum Viable Personality. You can’t just have a good product: you need a compelling personality behind the product. No personality = boring product = no one cares.

How does one acquire a personality? In this video, Grimlock explains.